500 download NAC iPhone app

NAC has set up a ‘report and track’ iPhone app that enables an instant and accurate complaint about such things as fly tipping and dog fouling. Launched on October 5th, 515 people downloaded the Report It app within the first seven days.

David Moody, co-founder of Lagan and VP Solutions Marketing at KANA, said, ‘It will provide a great insight into how to best harness the power of smartphones in order to engage more closely with local communities and improve service experience.’

We looked up the KANA website, which does not explain what the initials stand for but says it ‘gives managers total control over the customer service process, so they can take care of their brand while taking care of customers.’ An outsourcing exercise, then. In North Ayrshire’s population of 135,180, an uptake of 515 is going to leave an awful lot of people less than impressed.